Privacy Policy

Your privacy

This policy explains what personal information we collect when you use BetfairGuru, why we collect it, how we use it, and the choices and rights available to you.

Who we are

BetfairGuru is responsible for the personal information described in this Privacy Policy when you use this website and our services.

If you have any questions about this policy or how your information is handled, you can contact us through our contact form .

Information we collect

The information we collect depends on how you use the website. It may include:

Account information

Your name, email address, username, account status and information needed to provide and secure your account.

Purchases and transactions

Information about products, services or site credits you purchase, together with transaction references and payment status.

Messages and enquiries

Information you provide when you contact us, request support, submit feedback or otherwise communicate with us.

Technical information

Information such as IP address, browser or device information, login activity and security logs where this is needed to operate, protect or diagnose the website.

Cookie and consent information

Your cookie choices and, where you consent to non-essential technologies, information generated through those services.

Service activity

Information needed to provide features you use, such as access permissions, product entitlements and relevant service history.

How we use your information

We only use personal information where we have a reason and a lawful basis for doing so.

Providing your account and services

We use account, purchase and entitlement information to provide services you have requested and manage our relationship with you. Where applicable, this processing is necessary to perform our contract with you or to take steps you request before entering into one.

Security and fraud prevention

We may process login, IP and technical information to protect accounts, investigate suspicious activity, prevent abuse and keep the website secure. We rely on our legitimate interests in operating and protecting the service where appropriate.

Responding to you

If you contact us, we use the information you provide to answer your enquiry, resolve problems or provide requested information.

Legal and administrative obligations

We may retain or process information where necessary to meet legal, tax, accounting or regulatory obligations, or to establish, exercise or defend legal claims.

Marketing

Where marketing requires your consent, we will only send it after you have chosen to receive it. You can withdraw that consent at any time.

Cookies and similar technologies

We use a limited number of cookies and similar technologies to operate the website, remember choices and, where you consent, support advertising or other non-essential services.

  1. Security and session cookies may be used where necessary to protect forms, maintain sessions, authenticate users and provide features you have requested.
  2. Cookie preference information is stored so that we can remember the choices you make about non-essential cookies.
  3. Authentication cookies may be used when you sign in, including where you choose a "remember me" option. This does not mean that your password is stored in the cookie.
  4. We do not currently use advertising cookies or behavioural advertising tracking on BetfairGuru.
  5. Third-party advertising providers may process information such as IP address, device or browser information and interaction data in accordance with their own privacy terms.

Changing your cookie choices

You can change or withdraw consent for non-essential cookies using the cookie controls provided on the website. You can also manage cookies through your browser, although disabling strictly necessary cookies may prevent some parts of the website from working correctly.

Payment processing

Payments are processed using PayPal. Payment card details are entered into PayPal's systems rather than being provided directly to BetfairGuru.

We may receive information from PayPal that is necessary to record and fulfil a transaction, such as a transaction reference, payment status, payer details and information about the purchase.

PayPal processes personal information in accordance with its own privacy terms when providing its payment services.

Who we share information with

We do not sell your personal information.

We may share or make information available to organisations that help us operate the website and provide our services, where they need that information for the relevant purpose.

Hosting and infrastructure

Akamai provides hosting and infrastructure services used to operate BetfairGuru. In providing those services, technical information such as IP addresses and request data may be processed as part of normal website delivery, security and infrastructure operation.

Email delivery

Zoho provides email services used to send account, support and service-related messages. Where we send you an email, information such as your email address and message content may be processed through Zoho's systems.

Payment processing

PayPal processes payments made through BetfairGuru. We receive the information needed to confirm and fulfil transactions, but payment card details are handled by PayPal rather than being provided directly to us.

Legal requirements

We may disclose personal information where required by law, or where reasonably necessary to establish, exercise or defend legal rights.

How long we keep information

We do not keep personal information indefinitely simply because we have collected it.

We keep account and service information for as long as it is reasonably needed to provide the account or service, maintain appropriate records, resolve disputes and meet legal or regulatory obligations.

Transaction and financial records may need to be kept for longer where required for accounting, tax or legal purposes.

Security and technical logs are retained only for as long as reasonably necessary for security, fraud prevention, troubleshooting and related operational purposes.

Where information is no longer required, it is deleted, anonymised or otherwise removed in accordance with our retention practices.

Processing outside the United Kingdom

Some of the service providers we use, including Akamai, Zoho and PayPal, operate internationally and may process personal information outside the United Kingdom.

Where UK data protection law requires safeguards for an international transfer, we rely on the transfer arrangements and safeguards provided by the relevant service provider.

You can contact us if you would like further information about the international processing relevant to your personal information.

Your data protection rights

Depending on the circumstances and the lawful basis we rely on, UK data protection law may give you rights in relation to your personal information.

Access

You can ask for access to personal information we hold about you and obtain a copy of it.

Correction

You can ask us to correct personal information that is inaccurate or complete information that is incomplete.

Erasure

In certain circumstances, you can ask us to delete personal information we hold about you.

Restriction

In certain circumstances, you can ask us to restrict how we use your personal information.

Objection

In certain circumstances, you can object to processing based on legitimate interests and you can object to direct marketing.

Data portability

Where this right applies, you can ask to receive certain personal information in a reusable format or have it transferred elsewhere.

Consent

Where we rely on your consent, you can withdraw it at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

To exercise a right, contact us through our contact form .

Questions and complaints

If you have a concern about how we have handled your personal information, please contact us first so that we can investigate it.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information Commissioner's Office

Further information about your data protection rights and how to make a complaint is available directly from the ICO.

Visit the ICO website

Changes to this policy

We may update this Privacy Policy when our services, providers or legal obligations change. The date at the top of this page will show when it was last updated. Where a change is significant and we have an appropriate way to contact affected users, we may also bring the change to their attention directly.